How to Make a Web Design Mood Board — Examples & Tips (2024)

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By Chris Heckmann on August 20, 2023

  • Mood Board Essentials
    • Top Mood Board Apps
    • What is a Mood Board
    • How to Make a Mood Board
    • Mood Board Layout
    • Mood Board Template
    • Mood Board Examples
  • How To Mood Board
    • Fashion Mood Board
    • Aesthetic Mood Board
    • Writer Mood Board
    • Photography Mood Board
    • Interior Design Mood Board
    • Digital Mood Board
    • Graphic Design Mood Board
    • Wedding Mood Board
    • Architecture Mood Board
    • Film Mood Board
    • Video Game Mood Board
    • Brand Mood Board
    • Web Design Mood Board
    • Mood Board Without Photoshop

Web design mood boards are useful tools for people looking to construct mood boards online. But how does one make a web design mood board? We’re going to show you how to make a web design mood board by taking a look at a couple examples. By the end, you’ll have everything you need to make your own web design mood board.

Website Moodboard

What is a mood board in web design?

Mood boards are used to impart a stylist feel – and although that’s true in web design too… it can be a little bit different. So, what is a mood board in web design? A mood board in web design is a visual document that’s meant to impart the stylistic feel of a website before it’s created.

Websites take a lot of time to make, so many graphic UI/UX artists want to make sure they’re on the same page with their clients before sinking in dozens of hours.

This next video explains the basics on how to make a web design mood board.

How to Make a Web Design Mood Board • Web Design Mood Board by Jesse Showalter

There are a lot of different resources online for designing mood boards. Let’s check out a couple great web design mood board resources.

Moodboard Websites

Website mood board examples

We’ve already touched on how the term “mood board” is used for visual documents that are meant to impart a stylistic feel – but there are a few different types of mood boards. Filmic mood boards, for example, mostly focus on color, cinematography, and blocking/staging.

Design mood boards typically focus on color, type-font, and logos. The design mood board below breaks down the major facets into clearly-marked sections.

How to Make a Web Design Mood Board — Examples & Tips (1)

Moodboard Websites • Website Mood Board Examples, via Justinmind

Web design mood boards are simple, easy-to-make documents that help communicate what a website will look like. So, let’s break down how to make a web design mood board!

Website Mood Board Template

How to make a web design mood board

Now that we know what a web design mood board is, let’s make our own! For this example, let’s pretend I’ve been hired to design a website for a Boston sports media company. I’ll want to communicate a heavy sports slant, with relevant colors and tone.

I imported a series of photographs into StudioBinder’s mood board creator software to make a web design mood board. Check them out below!

How to Make a Web Design Mood Board — Examples & Tips (2)

How to Make a Web Design Mood Board • Web Design Mood Board by Jesse Showalter

For this site, I want to communicate a color scheme that addresses the four major sports: basketball, football, baseball, and hockey. I also want to communicate a stylistic tone that matches retro logo/font design with modern flair. If the client liked this mood board, I would next solidify the cohesiveness of the color scheme, and decide on a font-package.

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Guide to Storyboard Web Design

We touched on a lot of pre web design production, but there’s a lot more to it than what we went over here. Want to learn more about web design? Check out our next article on storyboard web design, where we’ll show you how to pre-visualize your site with storyboard examples. By the end, you’ll have everything you need to make a great storyboard for web design!

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How to Make a Web Design Mood Board — Examples & Tips (4)

When you think of some of the most iconic films in cinema history, quite a few also have an iconic prop. The Godfather and the horse head, The Wizard of Oz and Dorothy’s shoes, and of course Star Wars and the lightsaber.

All of these props differ greatly from each other in how they look and how they are used. But all, nonetheless, are props. So what is a movie prop and what purpose does it serve? We’ll answer these questions and more in this article.

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CASTING DIRECTOR DEFINITION

What does a casting director do?

A casting director is a person or team responsible for finding talent. They usually specialize in one particular area such as film, television, commercials, background, or theater. Their main purpose is to find the right talent for a particular project. Some casting directors receive producer credit for their work, especially when the names they bring to a project add considerable marquee value to the production.

Casting director job description and duties:

  • Contact talent agencies and management companies, often through online casting platforms
  • Schedule actors and hold auditions
  • Provide insight, experience, and often draw from relationships with talent and reps
  • Final casting decisions are usually made by producers, directors, and commercial clients

CASTING DIRECTOR DEFINITION

What does a casting director do?

A casting director is a person or team responsible for finding talent. They usually specialize in one particular area such as film, television, commercials, background, or theater. Their main purpose is to find the right talent for a particular project. Some casting directors receive producer credit for their work, especially when the names they bring to a project add considerable marquee value to the production.

How to Make a Web Design Mood Board — Examples & Tips (6)

So many people wait around for funding, and if they're unsuccessful, they don't make the film; if you've got a good idea, that seems so pointless. There's always a way of doing it; you've just got to find it.

— Joel Edgerton

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How to Make a Web Design Mood Board — Examples & Tips (8)

How to Make a Web Design Mood Board — Examples & Tips (9)

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How to Make a Web Design Mood Board — Examples & Tips (2024)

FAQs

How do you make an effective mood board? ›

Collecting images is the most fundamental step in the mood board creation process. Select a mix of images, textures, and other visual elements that resonate with your concept and mood. Choose visuals that evoke the emotions and feelings you want to convey.

What should I include in my mood board? ›

A mood board typically includes a combination of images, texts, photographs, and textures to explore and present an idea in a way that words alone cannot. However, these design elements are not standalone features on a board. Instead, these components combine to tell a cohesive story about a vision.

What is a moodboard in web design? ›

A mood board is a digital collage or group of elements that helps define the direction of a website. It shouldn't be confused with a mock-up, which is a more concrete version of a website that is only a few steps away from going live.

What is the best online mood board creator? ›

The ultimate moodboard maker. Milanote lets you create a beautiful, shareable moodboard in minutes.

What are the 4 components of a mood board? ›

These are the key mood board elements you must include in your design presentation:
  • Develop a Creative Concept Beyond Aesthetics. ...
  • Select a Consistent Color Palette That Represents Your Project. ...
  • Choose a Typography Series for Every Written Piece. ...
  • Create Textures and Prints According to Your Color Palette.

What does a good mood board look like? ›

A great moodboard has a good balance of unity and variety. Make sure each moodboard is highly curated and assembled into a composition that focuses on what matters. Creating moodboards is a creative exercise in it's own right, so be bold and inventive.

What is a mood board examples? ›

In short, a mood board is a collection of content to translate an idea or thought visually. A mood board sets a specific tone for anything. Whether you're building a new product, a campaign, or a brand, a mood board can communicate ideas using shared design references.

What should be avoided when creating mood boards? ›

Here are some of these pitfalls and how to avoid them.
  1. 1 Lack of clarity. One of the main challenges when creating digital mood boards is to define the purpose and scope of your project. ...
  2. 2 Too much or too little. ...
  3. 3 Poor presentation. ...
  4. 4 Ignoring feedback. ...
  5. 5 Not updating or revising. ...
  6. 6 Here's what else to consider.
Apr 11, 2023

What are the disadvantages of a moodboard? ›

The disadvantages of the moodboard
  • Moodboards only show one angle. All of the images on a moodboard are static and only provide one point of view. ...
  • Moodboards can't mimic lighting. ...
  • Moodboards lack realism.

What does a mood board not show? ›

A concept or mood board does not show specific samples of materials or furniture, as these will not have been chosen this early in the design process. Instead, it merely expresses the mood or the idea of the proposed design.

What program do designers use to make mood boards? ›

Make Adobe Express your go-to mood board app.

Establish a theme for your designs using photos, icons, logos, personalized fonts, and other customizable elements to make them feel entirely authentic. With Adobe Express, it's free and easy to make, save, and share your designs within minutes.

What do interior designers use for mood boards? ›

A mood board is essentially a collection of curated images, materials, words and colors used to inspire a creative project. Sometimes called an inspiration board or an interior design mood board, the display can be physical (such as a poster board collage) or virtual (built on a digital platform).

What is the moodboard design process? ›

Mood boards serve many purposes, starting with organizing a project's inspiration. They're a valuable resource to help keep the style and aesthetic of a project consistent with a client's goals and expectations. They're also an excellent way to refine a project's style before diving into the actual design process.

How do I make a moodboard online for free? ›

Canva is the world's easiest design tool — and the best part? It's free. Create a beautiful, and shareable mood board with Canva, in minutes. Mood boards are a great tool for creative brief(opens in a new tab or window) projects, as they help to set the visual direction of the project.

Is there an app to create a mood board? ›

Morpholio Board - Moodboard on the App Store.

What app should I use to make a moodboard? ›

HomeBoard is the best tool to create mood boards, making it easy to design your home. HomeBoard is a useful tool for interior designers as it allows them to visually communicate the overall aesthetic and design direction for a specific project or space.

What is the importance of a mood board for a website? ›

Purpose of a Mood Board

Mood boards can serve many purposes, starting with organizing the inspiration around a project. They can be a valuable resource throughout the design project, to help keep the style and aesthetic consistent and on track with a client's goals and expectations.

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