EA buys Playdemic from AT&T and WarnerMedia for $ 1.4 billion in cash
EA continues to move its coins to enter the mobile market with a winning new strategy, and with the purchase from the makers of Golf Clash, they are confirming that.
The mobile market in the video game industry is arguably the fastest growing. With major video game companies and developers testing the market and introducing versions of major console and PC franchises, the mobile market is booming.
The portability of a smartphone or tablet, coupled with the fact that the majority of the world’s population owns one, has made the big fish in the industry see it as their next target, including EA. Despite the experience of several competent mobile titles, the American company is aware of the opportunities in this market, so it wants its empire to be stronger and today it has acquired Playdemic, the developers of Golf clash, which was owned by AT&T and WarnerMedia, for $ 1.4 billion in cash.
EA is determined to take the throne.
Following the acquisition of Codemasters, which strengthens EA’s position in AAA racing games for consoles and PCs, and the acquisition of Glu Mobile, which strengthens EA’s position in the mobile market, the acquisition of Playdemic confirms EA’s determination to dethrone Tencent in the mobile market.
For those unfamiliar with EA’s latest acquisition, Playdemic is a leading mobile game company known for its award-winning game. Golf clash, which allows players around the world to compete in real time. Golf clash is one of the most popular mobile games in the US and UK, with over 80 million downloads to date.
“We are delighted to officially welcome the Playdemic team to Electronic Arts, adding to our growing mobile portfolio and expanding our leadership in sports,” said Andrew Wilson, CEO of Electronic Arts.
“The addition of the amazing Playdemic team not only adds to the strength of our mobile teams around the world, but also continues our expansion and investment in UK-based talent. With Playdemic now part of Electronic Arts, we are excited to bring even more amazing and innovative mobile games to a diverse audience across the globe. He added.
While the mobile video game market is currently more competitive and interesting than the classic battle between Xbox and PlayStation consoles, these moves by EA and other companies are just the tip of the iceberg. Of course, 2022 will be another successful year for this industry market thanks to the acceleration of game development and the power of smartphones day by day.