Featured Feature: A Smart Choice – Performs in the Igaming Market Through Aggregation | EGR technology
Sales Director Federica Faggiano Explains How iSoftBet Simplifies Content Aggregation
Emerging and established brands in the video game industry face a similar challenge when it comes to offering choice of content. Audiences are drawn to novelty and innovation, and vendors are constantly developing new products and features – from themes and mechanisms to gamification tools – not only to meet audience tastes, but also to enhance and create new experiences of. amazing game.
On average, an operator offers content from 30 providers. To be able to provide such a wide choice to actors, it is necessary to integrate with several suppliers in several jurisdictions, as well as having the manpower, knowledge and expertise to nurture these relationships.
This is where aggregation fits into the game: one place, all relevant vendors, all necessary tools and services, and support. Here is an overview of what iSoftBet offers.
The elephant in the room: common pain points of aggregation
Operators face several challenges when it comes to aggregating content. The main problem is the potential complexity around the integration process. Operators want products to be operational quickly and efficiently. This is often difficult to achieve given the amount of content provided, but this is also where some aggregators gain more traction than others – the simpler the onboarding process, the more operators will choose the platform.
With the evolution of igaming and changing audience tastes at such a rapid rate, content aggregation providers need to know the positioning of their products and partners, and come up with a strategic approach to go-to-market. . In the absence of a suitable medium, the aggregation of content boils down to thousands of games and no strategy for distributing them.
Conversely, iSoftBet’s approach is to provide all the necessary support with proven industrial, technical and market expertise. This prevents operators from wasting time on research, management or other administrative tasks. One of our main strengths is also to facilitate direct relationships between game providers and operators, so that the process is as transparent and rich in information as possible.
Creating amazing experiences takes more than just a studio
This is where we come in, aiming to be as clear as possible about the services we provide, while continually working to resolve aggregation issues and challenges. To properly frame our portfolio, we are a game developer and aggregation platform raised with player engagement tools and services.
At iSoftBet, we offer operators access to our platform through a single integration. Here they can find our exclusive content, as well as third-party games from the industry’s most renowned vendors, all with market-specific content readily available to support their goals. Core games are then enhanced with our tools – tournaments (iNgame), achievements, free spins, jackpots and cash drops, regulatory widgets, data analytics – with more in the pipeline.
Advantages over the brand: a gateway to infinite capacities
iSoftBet is integrated with more than 300 operators around the world, all of whom have benefited from our core benefits, including aggregate games, enriched with a suite of state-of-the-art player engagement tools. As we develop our aggregation platform, we can frame our solutions around three main pillars: Speed, convenience, diversity.
First, we are proud to offer our partners speed when they are launched in localized markets. We offer fast entry to 20 localized markets where we have regional experts, armed with all the necessary knowledge and experience, and who are always available to offer our clients the best content, features and advice on how to instantly and sustainably succeed in new territories. In 2020 alone, we posted more than 200 new offers. We were one of the first vendors to launch in Switzerland, Portugal and Romania, and in 2021 we look forward to maximizing localized opportunities in Greece and Germany.
When launching into a new market, you also need convenience and a trusted partner who offers ease and simplicity. Three years ago, we launched our platform with Sazka in the Czech Republic and integrated our main player engagement tool for tournaments and achievements, iNgame. Today, Sazka regularly uses our tournament tool as part of their weekly and monthly promotional activities to all vendors through our aggregation platform including Egaming, Tech4Bet, Synot and more. Each iNgame promotion has contributed to its success: During 20/21, its GGR increased by over 50%, with assets increasing by over 20%. We have also seen the same trend with other operators using our player engagement tools in the UK, resulting in an increase in turnover of up to 200%.
The diversity consists of several elements that distinguish our aggregation platform: more than 150 best performing iSoftBet games, more than 8,000 third party titles 85 customizable partner and player engagement solutions, along with critical performance data and analytics that optimize operator offerings in real time. Having access to such a rich set of third party games, our experience lies in offering diverse tools, many of which are market specific. In some countries, we offer a range of themed slots and table games for specific audience preferences. This applies to both our proprietary content, with slots like Golden Gallina suitable for an Italian audience, and our aggregated content, with many providers producing games suitable for each market.
Consistent performance and well-maintained partnerships
We strive to maintain relationships with our partners and maintain the symbiosis between the supplier and the flourishing operator. Our expertise and services are aimed at helping the end customer achieve the best representation of the product, and we reinforce this through communication between all parties involved.
Over the past two years, iSoftBet has signed new strategic partnerships with other leading vendors including Relax Gaming and Skywind, QuikGaming, Hölle Games and Swintt. We’ve also brought Arcadem online, guaranteeing exclusivity for our premier gaming provider, including its much anticipated slot machine. Eternal night, exclusive to our aggregation platform for two weeks.
Our goal is to always ensure a stable and sustainable ecosystem, and our results speak for themselves.
Federica Faggiano has over 10 years of experience in the video game industry with renowned companies such as iSoftBet and GameAccount Network. She started at iSoftBet as Head of Key Accounts and became responsible for Account Management, leading both the expansion of European regulated and global markets. Most recently, she leads the entire business unit as Chief Commercial Officer. Faggiano’s contributions have led to a visible optimization of a multitude of business processes within iSoftBet, including the configuration, structure and coaching of the account management team, as well as the implementation of strategies. relationships with key partners.