Mobile Gaming Market – Growth, Trends, Impact of COVID-19 and
New York, December 15, 2021 (GLOBE NEWSWIRE) – Reportlinker.com announces the publication of the report “Mobile Gaming Market – Growth, Trends, COVID-19 Impact, and Forecasts (2021 – 2026)” – https: // www.reportlinker .com / p06190211 /? utm_source = GNW
The increasing penetration of smartphones and the technological advancements with the increasing adoption of trending technologies for game development are major factors in the development of the mobile game industry.
The gaming industry around the world is booming and smartphones are playing an important role in this expansion. The development of mobile games has brought scalability for the gaming industry. Platforms like Facebook and Instagram have also started to develop innovative mobile games to ensure high product differentiation and benefit from engaging games to enhance their advertising strategies.
The hardware capabilities of smartphones have grown rapidly over the past two years. According to Unity Technologies, the best mobile chipsets deliver better performance with less battery drain, powering higher screen resolutions on display sizes that now average 6 inches. In addition, according to Ericsson, 5G allowed incredible speeds (20 x 4G) and low latency (20 ms to 5 ms). For this reason, the market is seeing more and more AAA quality mobile games with high production value.
In-game purchasing, that is, the ability to purchase additional privileges in games, is an important revenue generation channel for the mobile gaming industry. The flexibility of in-game payment methods also facilitates the growth of mobile gaming revenue around the world.
Despite geopolitical tensions, the growing penetration of smartphones and increasing gaming options are also increasing the penetration of mobile games in many parts of the world. For example, according to White Designers Game Studios, in Iran, with a population of 82 million and a smartphone penetration rate of around 35% (as of 2018), there are over 30 million mobile game players. active in the country.
As most countries around the world are blocked from controlling the spread of the virus, the consumption of digital entertainment, including mobile games, has increased dramatically. Major game providers have seen strong growth in downloads of several types of mobile games in markets affected by COVID-19.
Key market trends
Free Pricing Model Offers Potential Growth
Free-to-play is the preferred pricing model for most mobile game developers due to its unlimited potential and can be downloaded at no cost. This allows players to try out a game before deciding if they want to spend time or money and tend to rack up higher income.
The strategy adopted by free games is to introduce in-app purchases of certain items, which allow players to perform better or overcome certain obstacles more quickly. Memory hacking simply isolates the storage point of these items and gives hackers unlimited access to in-game silver or gold. In most mobile games, actions performed by the player are recorded on the local device itself and bundled together before being transmitted to the server. This avoids network lag and improves the gaming experience. This allows hackers to use memory hacking tools and target bundles of items and attach mod tool to access memory from the application and sometimes to integrated payments.
In addition, this model should evolve with the development of technologies such as augmented reality and 5G. With the rollout of 5G, coupled with faster download speeds, advertising videos are expected to increase in quality and engagement.
In India, in 2021, Free Fire was the most popular gaming app based on active users. Other popular online games during this period included MPL and Dream11 belonging to the fantasy sport and fantasy genres, respectively. In the United States, the COVID-19 pandemic has revealed how games could benefit from a strong social component. Many multiplayer games like Roblox and Among Us had a breakthrough year in 2020.
Casual games like CandyCrush are no-obligation, “Pick Up and Play” games, typically available for free download and monetized through ads. Casual games account for 78% of all mobile game downloads and generate 23% of total revenue. The success of the casual game ‘Among Us’ can be attributed to the key influencers who adopted the game on games TV channel Twitch in July 2020, followed by a peak of almost 295 million monthly active users in October. , and becoming the number one growing YOY download game in Argentina, Canada, United States, Mexico, Australia, South Korea and the United Kingdom.
Therefore, due to the factors mentioned above, the free game pricing model is expected to boost mobile games in the future.
Asia-Pacific to experience fastest growth
Growing penetration of smartphones, rapidly changing consumer preferences, growing competition and untapped demographics are the major factors driving game companies to invest in India mobile games market.
India is one of the fastest growing smartphone markets in the world, with the number of smartphones expected to nearly double by 2022. Much of this active user base comes from rural India, where mobile games are still growing in popularity.
In September 2020, Microsoft Corporation launched its cloud-based video game streaming service in Japan, expanding its investment in one of the world’s largest gaming arenas. The debut of the streaming service shows Microsoft’s commitment to the fastest growing Game Pass subscription market.
According to Google, more than 60% of Indian online gamers are between 18 and 24 years old. Younger users are playing online games on their smartphones, resulting in increased downloads of gaming apps. The company also estimates that there will be 310 million online gamers in India by 2021, mainly due to the easy access to payment options for games and the heavy use of smartphones.
Due to an affordable gaming experience, India is now among the top five markets in the world in terms of the number of online and mobile gaming users. According to NASSCOM data estimates, the Indian mobile game market will reach 628 million users by 2020. However, this number is expected to increase due to the positive impact resulting from the coronavirus.
In addition, the region has also seen mergers and acquisitions. For example, in January 2021, Tencent acquired a controlling stake in Canadian game developer Klei Entertainment which worked with Tencent to launch Don’t Starve Together in China. Earlier, in December 2020, Tencent announced the takeover of Leyou Technologies Holdings, which included the developers of Warfame Digital Extremes, UK studio Splash Damage and Athlon Games.
The mobile gaming market is competitive in nature due to the presence of major players such as Tencent Holdings Limited, Activision Blizzard, Inc and Zynga, Inc. among others. Large companies are developing advanced technologies and launching new products to stay competitive in the market. Seeing the growth opportunity in the market, companies enter the market. For example, in India the number of game development companies increased from 25 in 2010 to over 250 in 2018. Some of the recent developments in the market are:
May 2021 – NetEase announced the launch of new games for its diverse portfolio of mobiles as well as personal computer and also contained updates for more than 60 products during its seventh annual product launch.
August 2021 – Netflix has started testing its games in its Android app for members in Poland. Paid subscribers will test two games, “Stranger Things: 1984” and “Stranger Things 3”.
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