Ubisoft leans more on F2P, wants “to be at the forefront of AAA ambitions”
As if you couldn’t tell from its recent announcements, Ubisoft is going to make a bigger push for free games in the future. In its full-year earnings call earlier this week, the developer and publisher said it is “building high-end free-to-play games to move towards long-term AAA ambitions.”
Ubisoft Senior Analyst Sean Lama clarified some of those comments, which centered on the idea that Ubisoft would make fewer AAA games at full price, via Twitter:
Hi. As for Ubisoft’s comment, it’s referring to the fact that F2P is becoming a bigger slice of the revenue pie, not an indication that there will be less traditional paid games like AC. The content mix is expanding, not changing. A good composition is the evolution of CoD since Warzone.
– Shonboppin (@shonboppin) May 11, 2021
Some of the interpretations of the article that I see are incorrect. I mostly wanted to move the conversation away from “F2P games are replacing AAA paid games” to “F2P is going to be an additional way to find out some of these IPs,” and pointed out CoD as a good example of the model.
– Shonboppin (@shonboppin) May 12, 2021
While we don’t want to read Lama’s comments too much – as he suggested not to regarding the original news – it’s curious that he’s using Call of Duty: Warzone as a comparison, as we’ve already seen. guessed free-to-play The Heartland Division, announced last week, will be a battle royale. It moves that probability needle a little further in that direction, I think.
Overall, however, I think Ubisoft’s decision to focus more on F2P titles is just a case of a big developer realizing that there is money to be made outside of the market. traditional boxed games. It’s kind of like “Everybody’s doing it, so why don’t we?” situation.
When it comes to “AAA-leaning” games, I think it’s still a bit of a mental block for some people, who still lump F2P games with cheap, low-quality games. There are certainly a lot of them – F2P and paid – but there are also a lot that achieve high production values and top notch graphics. Warzone is a spinoff from a major AAA game, but there are plenty of standalone F2P titles out there, like Apex Legends, Guild Wars 2, Genshin Impact, and even Fortnite that no one would consider low quality. Ubisoft probably won’t skimp on the budget for what it does in the future, but don’t invest too much in the company’s likely future claims that its games represent some kind of pinnacle of F2P design and polish.