William Hill gets green light for Palms Sportsbook
Posted: April 22, 2022, 2:54 a.m.
Last update on: April 22, 2022, 03:39h.
The Nevada Gaming Commission (NGC) has approved William Hill’s management of sports betting at the soon-to-reopen Palms Las Vegas.
The NGC made the call in a unanimous vote on Thursday, with approval coming before the venue reopens on Wednesday, April 27. Through a $3.69 billion acquisition completed in April 2021, Caesars Entertainment owns the William Hill brand in the United States.
William Hill is the largest retail sports betting operator in Nevada, where Caesars continues to use this brand. The company uses the Caesars Sportsbook brand in most of the other states in which it does business.
William Hill operates 124 retail sportsbooks in Nevada.
A new era for palm trees
It’s the dawn of a new era for the Palms off the Strip. The casino-resort was one of four properties owned by Red Rock – the other three are Fiesta Henderson, Fiesta Rancho and Texas Station – that were closed in the wake of the coronavirus pandemic and have not reopened.
Last May, Red Rock Resorts sold Palms to the San Manuel Band of Mission Indians of California for $650 million in cash. This transaction made the tribe the first to own and operate a gambling hall in Las Vegas.
In addition to the casino, Palms includes more than 700 hotel rooms and suites, multiple casual and upscale dining options, meeting and convention space, a 2,500-seat theater, pool and spa, and Palms Place condominiums, depending on the tribe.
The tribe also owns and operates Yaamava Resort & Casino in San Manuel (formerly San Manuel Casino), Highland, California.
In its previous version, Palms tried to appeal to trendy, young, out-of-town customers, taking advantage of a glitzy assortment of nightlife options. But it was a tough effort for Red Rock, since the property isn’t on the Strip. San Manuel takes a different approach, tailoring the venue for Las Vegas locals – a dynamic segment of the gaming public.
Sports betting details
In accordance with Nevada Gaming Control Board (NGCB) regulations, all ticket writers at the new Palms bookmaker must be William Hill staff.
Jeffrey Hendricks, senior vice president and assistant general counsel for regulation and compliance for Caesars, told NGCB members that the new book will feature five betting windows and six kiosks. San Manuel’s partnership with William Hill makes sense because California does not allow regulated sports betting, which means the tribe’s experience in related operations is limited.
The reopening of the Palms and its sports betting may be timely, as Las Vegas hosts the 2022 NFL Draft and that event kicks off on the Strip on April 28.